As a black woman executive, you have a unique perspective that is needed in the marketplace. You also have the ability to create opportunities for yourself and others. And, when you brand yourself as a disruptor, you open up even more doors for success.
And if you’re wondering what I mean by disruptor, then, sis, you need to catch up! Check out my other blogs to learn more about it.
By branding yourself as a disruptor, you invite others to see (and embrace) you as the authority figure you are. You align yourself with the innovators, the trendsetters, the game-changers. You become someone who is not only seen and heard but coveted.
This type of thinking is what we need in the business world today. And, as a Black woman executive, you have the power to make this happen.
Cultivating your personal brand can have unexpected and far-reaching benefits. Many professionals use their personal brands to accelerate their careers and build lucrative income streams.
So how can you leverage your personal brand and use it to monetize beyond the c-suite?
Lean Into Your Role as an Authority
Whether you’re a senior executive or a rising star, you have something valuable to share with the world. By polishing your brand, you can create opportunities for yourself that you never thought possible. When you position yourself as an expert in your industry, people will be more likely to invest in you.
Many black women executives find themselves at a disadvantage when it comes to networking and building relationships – and you know what they say, “Your network is your net worth.”
Incidentally, so many of us are taught to shy away from the spotlight while, at the same time, being told that we have to be “twice as good” to get half as far.
Creating a personal brand and fully embracing your role as an authority is one way to subvert these negative narratives and create a space for yourself where you can be seen and heard.
Making the Most of Your Personal Brand at Work
If you’re not already doing so, start by leveraging your personal brand to create opportunities at work.
Get More Job Offers
By sharing your work and accomplishments, you can pretty effortlessly attract the attention of recruiters and hiring managers without even having to post your resume. You can also use your personal brand to stay top of mind when it comes time for promotions if you have no intention of leaving your current organization. The sky’s the limit!
Command a Higher Salary
Use your personal brand to demonstrate your worth and command the salary you deserve. When you’re seen as an authority in your field, you become a valuable asset to any organization. And, as such, you should be compensated accordingly!
Creating a personal brand that extends beyond the metaphorical hour walls of your organization shifts power in your direction. It comes down to human nature. We all want what we can’t have, and if someone wants what we have, we want to hold on a bit tighter. This puts you in a prime position for premium salary negotiation.