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If you want to be seen and heard as a powerful, influential force, it’s time to start thinking about yourself as a disruptive brand. Disruptive brands are the ones that make things happen – they’re innovators, change-makers, and visionaries.
And while it can be intimidating to put yourself out there as a disruptive brand, it’s also incredibly empowering.
When you position yourself as a disruptive brand, you give yourself permission to be bold, take risks, and challenge the status quo. You become the driving force behind your own success – and that is extremely attractive to employers and clients alike.
You have amazing insight and perspective. It’s beyond time to share that genius with the world!
What is a Disruptive Brand?
Many people think of disruption as something negative, but in reality, it’s one of the most powerful forces for good. It’s what allows us to progress and evolve as individuals and as a society.
A disruptive brand is one that challenges the status quo. They’re bold, ambitious, and unapologetic; they embrace change and are all too happy to make a few waves along the way, unafraid to push the boundaries. Some set out to change their industry, while others stumble into innovation by happenstance. More than anything, they’re willing to think outside the box and take action even when conventional wisdom says it won’t work.
I think when we talk about disruptive and innovative brands, Apple is one of the first companies that come to mind. With good reason. They revolutionized the way we think about and interact with technology on a consumer level. Whether or not you’re an iFan, it’s hard to deny their lasting impact.
Not only did the technology itself set the tone for future generations of smart devices (yes, even your FitBit!), their branding was (and is) spot on. Apple transformed technology from clunky, static devices to a streamlined, mobile experience reserved for creatives and high-performers on the go. To buy into Apple is to buy into a lifestyle.
Other brands that have changed the game are Netflix, Google, Amazon, and Uber.
I know what you’re thinking, “That’s great, but how can I bring innovation to my personal brand?” Next week I will discuss how to start transitioning your personal brand into a standout disruptor brand with your finger on the pulse of innovation and change.
What do you think?