Think about the most well-known brands in the world. They’re able to charge a premium for their products because they offer something unique and valuable. Apple, for example, is known for its innovative products and cutting-edge design. Nike is known for its quality athletic apparel.
You can do the same thing with your personal brand. When you can articulate the value you offer, you become more than just another faceless employee – you become a business asset.
From this vantage point, you can command (and justify) a premium price aka salary that reflects the true market value of your expertise.
Remember, it’s not just about what you can do – it’s also about what you can bring to the table in terms of your unique perspective, ideas, and ability to generate value for your employer.
As Black women, we’ve had to work twice as hard and hustle ten times as much just to be seen and heard; we’ve been conditioned to take this as our status quo. For far too long, we’ve been asking for (and accepting) less than we’re worth. But it’s time for that to change.
I don’t know about you, but I didn’t spend years shaping a career just to have my thoughts and skills taken for granted. I want to build something that lasts – and that means creating a personal brand that positions me as an indispensable go-to expert.
Yes, it can be scary to embrace yourself as a brand and step into the role of an asset. But once you start thinking about the true value you bring to the table, there’s no turning back.